Hi there! I'm Alex, a freelance UI/UX and digital product designer based in Munich.

Occasionally I may be designing in Barcelona, my other home town.
I'm available for freelance work.

Email me


E-commerce platform

2015 — 2019

A huge step forward for a leading online business

Zooplus is the European market leader in the pet supplies and related services segment. I joined the company as Lead UI/UX/Product Designer — in fact as the very first designer ever at Zooplus, meaning that a lot had to be done to set the new foundations of design in the organization. Every single design element, features, user patterns and user flow was audited and consolidated, and a visual and technical design system was defined and put in place. The different dedicated websites were unified and merged into a single responsive platform, and the mobile apps were redesigned and enhanced accordingly, both visually and technically.

Audi Cup 2015 — revolutionizing the stadium visit

This app was especially developed for the Audi Cup 2015. It was part of a bigger project called Stadium Vision, which represented the most advanced stadium visits. The app offered contents such as venue highlights, team squads and line-ups, articles and videos, while it made the stadium visit a whole new experience thanks to live streaming from different camera angles, live game data, comment and picture sharing directly to a social wall installed in the stadium, and real-time infos on the parking situation in the multi-storey car park incl. traffic flow. Additionally, the iOs version was compatible with the Apple Watch.

A whole new bianconeri experience

The new relaunch of Juve's digital platforms marked the dawn of a cutting-edge app. Designed as a universal app for smartphone and tablets on iOs and Android devices, the new Juventus Official App offered tons of new contents and functionalities, so that the fans had all the breaking news, statistics and championship standings right at their fingertips. As a result of this new design concept, the downloads and usage of the club's official app increased significantly on both mobile operating systems.

The Vecchia Signora in a modern look

The (at the time) reigning Scudetto champions and ten-time Coppa Italia winners wanted to celebrate the official start of the 2015/2016 season and their new global partnership with Adidas with a brand new digital appearance. This new responsive website was part of a major digital relaunch of all Juve's platforms.

Bayerische Staatsoper



Classic entertainment meets the digital state of the art

Responsive website concept for the Bayerische Staatsoper (National Opera of Bavaria), located in Munich. The pitch went very good, the concept was very well accepted and the client actually was very positively impressed by the design proposal. The client – a public entity – finally worked with another agency due to budget reasons.

FC Bayern Basketball



A responsive website experience for the true basketball fan

Within the huge FC Bayern digital relaunch project, the FCB Basketball website was redesigned as well. The site was implemented with the same full responsive framework and CMS solution as its older sister, but the design had a basketball twist.

FC Bayern München

Mobile app


Mia hamm oa App
(We've got an app)

Mobile apps for the 2014/2015 season! The new FC Bayern app did not only consist in a complete new visual and functional overhaul, but in a whole new usability concept, a significant enhancement of the user experience and tons of new features like the location-based special features for stadium visitors. Both operating systems, iOs and Android, got similar interfaces and interaction patterns to ensure the same user experience for all the FCB fans. Both apps were universal, for phones and tablets.

FC Bayern Basketball

Online shop


Mia kaffn uns wos
(Let's buy something)

Online shop website and dedicated mobile version for the FC Bayern fans. Apart from the obvious features, this shop had some nice configurators that let the users order i.eg. customized shirts or personalized fan articles. On phones, a different front-end version was implemented to simplify the navigation and the usability of the platform.

FC Bayern München


2013 — 2014

Mia hamm oa schee, neie Webseitn
(We've got a nice, new website)

The relaunch of the FC Bayern München website, including fcb.tv and the online shop, has set a new standard of how top football clubs present themselves online. Thanks to the use of responsive design, it adapts effortlessly to the user's device, matching so the needs of the club and the demands of its supporters.