WELCOME
Hi there! I'm Alex, a freelance UI/UX and digital product designer based in Munich.
Occasionally I may be designing in Barcelona, my other home town.
I'm currently available for freelance work.
SELECTED PROJECTS 2013 — 2018
01
Zooplus
E-commerce platform
A huge step forward for a leading online business
YEAR
2015 – 2018
COMPANY
Zooplus AG
ROLE
Lead UI/UX/Product Designer
Zooplus is the European market leader in pet supplies and related services. I joined the company by the end of 2015 as the very first designer ever, meaning that a lot had to be done to set the new foundations of design in the company. Every single design element, features, user patterns and user flow was audited and consolidated, and a visual and technical design system was defined and put in place. The different dedicated websites were unified and merged into a single responsive platform, and the mobile apps were redesigned and enhanced accordingly, both visually and technically.
02
Audi Football
Mobile app
Audi Cup 2015 — revolutionizing the stadium visit
YEAR
2015
AGENCY
BTD Group (acq. Sportradar)
ROLE
Design Lead, UI/UX
This app was especially developed for the Audi Cup 2015. It was part of a bigger project called Stadium Vision, which represented the most advanced stadium visits. The app offered infos such as venue highlights, team squads, line-ups, videos, etc, while it made the stadium visit a whole new experience thanks to live streaming from different camera angles, live game data, comment and picture sharing directly to a social wall installed in the stadium, and real-time infos on the parking situation in the multi-storey car park incl. traffic flow. Additionally, the iOs version was compatible with the Apple Watch.
03
Juventus FC
Website
The Vecchia Signiora in a modern look
YEAR
2015
AGENCY
BTD Group (acq. Sportradar)
ROLE
Design Lead, UI/UX
The reigning Scudetto champions and ten-time Coppa Italia winners celebrated the official start of the 2015/16 season and their new global partnership with Adidas with a brand new online presence. The new responsive website was easy to navigate and offered lots of new contents, services and functionalities, which were available for all the different screen sizes, from desktop computers to smartphones, tablets and web TV.
04
Juventus FC
Mobile app
A whole new bianconeri experience
YEAR
2015
AGENCY
BTD Group (acq. Sportradar)
ROLE
Design Lead, UI/UX
The new digital relaunch also marked the dawn of a cutting-edge app. Designed as a universal app for smartphone and tablets on iOs and Android devices, the new Juventus Official App offered tons of new contents and functionalities, so that the fans had all the breaking news, statistics and championship standings right at their fingertips. As a result of this new design concept, the downloads and usage of the club's official app increased significantly on both mobile operating systems.
05
FC Bayern Basketball
Website
A responsive website experience for the true basketball fan
YEAR
2014
AGENCY
BTD Group (acq. Sportradar)
ROLE
Design Lead, UI/UX
Within the huge FC Bayern digital relaunch project, the FCB Basketball website was redesigned as well. The site was implemented with the same full responsive framework and CMS solution as its older sister, but the design had a basketball twist.
06
Bayerische Staatsoper
Website
Classic entertainment meets the digital state of the art
YEAR
2014
AGENCY
BTD Group (acq. Sportradar)
ROLE
Design Lead, UI/UX
Responsive website concept for the Bayerische Staatsoper (National Opera of Bavaria), located in Munich. The pitch went very good, the concept was very well accepted and the client actually was very positively impressed by the design proposal. The client – a public entity – finally worked with another agency due to budget reasons.
07
FC Bayern München
Mobile App
Mia hamm oa App
YEAR
2014
AGENCY
BTD Group (acq. Sportradar)
ROLE
Design Lead, UI/UX
Mobile apps for the 2014/2015 season! The new FC Bayern app did not only consist in a complete new visual and functional overhaul, but in a whole new usability concept, a significant enhancement of the user experience and tons of new features like the location-based special features for stadium visitors. Both operating systems, iOs and Android, got similar interfaces and interaction patterns to ensure the same user experience for all the FCB fans. Both apps were universal, for phones and tablets. The modular framework especially designed and developed for this occassion served as a base for future apps developed by the company, such as the ones for Juventus FC or the FIFA World Cup 2018.
08
FC Bayern München
Online Shop
Mia kaffn uns wos
YEAR
2014
AGENCY
BTD Group (acq. Sportradar)
ROLE
Design Lead, UI/UX
Online shop website and dedicated mobile version for the FC Bayern fans. Apart from the obvious features, this shop had some nice configurators that let the users order i.eg. customized shirts or personalized fan articles. On phones, a different front-end version was implemented to simplify the navigation and the usability of the platform.
09
FC Bayern München
Website
Mia hamm oa schee, neie Webseitn
YEAR
2013 — 2014
AGENCY
BTD Group (acq. Sportradar)
ROLE
Design Lead, UI/UX
The relaunch of the FC Bayern München website, including fcb.tv and the online shop, has set a new standard of how top football clubs present themselves online. Thanks to the use of responsive design, it adapts effortlessly to the user's device, matching so the needs of the club and the demands of its supporters.
You may also want to check these links