Hi there!
I'm Alex, a freelance UI/UX and digital product designer.

I create thoughtful products and digital experiences for companies like   ­

I design/optimize digital products, websites and apps for companies like   ­

I design products, websites and apps for companies like   ­

Additionally, I run design sprints and workshops, and I'm a jury member at the CSS Design Awards.

Based in Munich.
Adding value to clients worldwide.

Available for freelance engagements.

VIU Eyewear

E-commerce platform

Optimizing the digital experience of an omnichannel customer journey.

In a nutshell
  • Helped further define and implement omnichannel strategy
  • Brand/Marketing-oriented website design
  • Development and testing of new features
  • Conversion rate optimization
  • Qualitative & quantitative user testing
  • Transactional flows (checkout, emails)
  • Mentoring of junior designers
Highlights / Results
  • +84% Omnichannel conversions


Website & B2B portals

Building a new digital lifestyle brand experience for customers and business partners.

In a nutshell
  • Run workshop to identify needs and outline digital strategy 
  • Defined new information architecture and contents
  • Brand/Marketing-oriented website design (B2C and B2B)
  • Set the base for new digital branding
Highlights / Results
  • Complete design and development in just 7 weeks


E-commerce platform + Apps

Helping a leading online business make a huge step forward.

In a nutshell
  • Defined and built a design system
  • Redesigned the complete platform, maintaining the brand character
  • Helped foster a design culture across the organization
  • Built and scaled a design team
  • New feature development and conversion rate optimization
  • Qualitative & quantitative user testing
  • MVPs and prototypes
  • Launch of new shops to reach different target groups
  • Redesigned mobile apps (transformed 34 apps with embedded web views into a single framework with a native mobile experience)
Highlights / Results
  • +30% YOY Growth Rate (avg.)
  • Sales increase from 711M to 1.346M in 3 years
  • +25,5% YOY new customer acquisition (avg.)
  • 95% customer retention
  • +30% mobile conversion
  • App rating increase from 3.4 to 4.8 (of 5)

Audi Football

Mobile app & in-stadium digital experience

Audi Cup 2015 — revolutionizing the stadium visit.

In a nutshell
  • Mobile app, incl. Apple Watch integration
  • Challenge: the first Apple Watch was not released yet
  • In-stadium experience with features, such as instant replay
    from different camera angles, match stats, real-time parking info (e.g. spaces, car flow, waiting time), interactive fan zone, with digital social wall, games and contests, sponsor and product interactions (Audi)...
Highlights / Results
  • App Ranked 3rd in the App Store after the first event day

Mobile App Framework

Modular system

Shipping new apps fast — before React Native & Co.

In a nutshell
  • Concept and design of a reusable, customizable modular framework to create native apps easily (this was before React Native & Co.)
  • Design of several top-tier universal mobile apps based on the new framework
Highlights / Results
  • Product used to create apps for:
    - Juventus
    - FC Bayern München
    - Audi Cup 2015
    - FIFA World Cup 2018 in Russia