Hi! 👋
I'm Alex, a freelance UI/UX and digital product designer.

I create thoughtful products and digital experiences for companies like

Additionally, I facilitate design sprints and I'm a member of the jury at the CSS Design Awards.

Based in Munich.
Working with clients worldwide.

Striving to add value.

I'm a solution-oriented freelance designer with a track record in defining, designing, and developing complex digital products and user experiences. With a strong focus on delivery and outcome, I help my clients overcome design-related challenges and optimize the ROI in design.

Are you looking for a partner who can support engaging customers with your platform and reaching business goals through data-informed design solutions, strategy, and DesignOps?

Let's talk!

I've worked for

Services

User-centered Design

Contemporary and timeless design solutions

UI/UX Design
Relaunch Design
CRO & LPO
User Research
Usability Testing

Products & Services

Design and strategy for your digital portfolio

Conceptual UI/UX
MVPs & Prototypes
Product Discovery
Product Vision
Growth Strategy & Innovation

Digital Branding

Systemic structuring of your brand

Design Systems
Styleguides
Creative Direction
Brand Development
Brand Strategy

Facilitation

Build better products, faster

Design Sprints
Ad hoc Workshops

Featured projects

1/3

Hotjar

Exploring the future of behaviour analytics.

In a nutshell

I worked with Hotjar in visualizing their new, engaging future product experience. The product vision was presented in form of a visiontype (vision + prototype), showcasing a set of user flows and collaborative cases within Hotjar and highlighting the most important interactions inside the tool. The product vision presented new forms of collecting, analyzing and understanding user behaviour, as well as a new way to report findings to stakeholders in order to gain their buy-in. Ultimately, the result of this project is currently being used at Hotjar as a “north star” to foster alignment across all teams, and serving as the foundation to work out the new, upcoming version of Hotjar.

What I did

Analyzed and audited current product
Run ideation sessions with stakeholders
Defined a desired future state (vision)
Reworked IA, interaction models and patterns
Designed a whole new product concept
Created a prototype
Recorded explanatory videos of use cases

Highlights / Results

Project completed in 5 weeks
Visiontype currently serving as “north star”, fostering alignment of roadmaps at Hotjar
Highlights, a new feature based in this project has been rolled out recently

2/3

VIU Eyewear

Boosting conversions by optimizing the user experience.

In a nutshell

I helped VIU Eyewear redesign their platform and develop their omnichannel marketing strategy. I helped identify and address issues in the user journey and I designed iteratively to optimize the user experience across all digital touchpoints. Additionally, I revamped the visual design to better match the brand character, and I updated their design system accordingly.

What I did

Worked closely with management to define and implement strategy across the organization
Amended disparities in the design and delivered a consistent user experience across the platform
Designed iteratively for CVR optimization
Run qualitative & quantitative user testing
Tested and validated 3rd party services (eg. chat support, virtual try-on, automated emails)
Redesigned transactional flows (checkout + emails)
Mentored junior designers

Highlights / Results

+84% Omnichannel conversions

3/3

Zooplus

Transforming Europe's leading pet online shop from inside.

In a nutshell

I joined Zooplus as their first UI/UX design expert, and during 3 years, I helped redesign the platform across all channels, leading its transition into what it is today. Among my key contributions were building a design system, establishing design processes and helping build/scale a product design team. I also took a leading role in advocating for the strategic value of design and fostering a design culture inside the organization. On the operational side of design, I analyzed page insights and user behaviour, conducted user research, and designed, tested and validated new alternatives, features and MVPs — for the website and for the apps.

What I did

Designed and built a design system
Worked iteratively to redesign the complete platform
Helped foster a design culture across Zooplus
Built and scaled a design team
Conducted CVR optimization
Run qualitative & quantitative user testing
Developed new features and functionalities
Designed MVPs and prototypes
Launched new shops, based on the new framework
Redesigned the mobile apps — transitioned from 34 apps with embedded web views into a single framework with a native mobile experience