Juventus FC

Mobile app

Creating a new bianconeri experience.

Juventus is an Italian professional football club based in Turin. The club is listed on the stock exchange and is one of the most famous and revered teams both in Italy and internationally, having had renowned players such as Platini, Del Piero, Zidane, Buffon, Higuaín or Christiano Ronaldo in their ranks. Founded in 1897, the club has worn a black and white striped home kit since 1903.

YEAR

2015

CLIENT

Juventus FC

AGENCY

BTD Group
(acq. by Sportradar)

ROLE

Design Lead
Product Design
UI/UX Design
Art Direction

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About the project

The reigning Scudetto champions and (at the time) ten-time Coppa Italia winners wanted to celebrate the official start of the 2015/2016 season and their new global partnership with Adidas with a brand new digital appearance.

The new digital relaunch also marked the dawn of a cutting-edge app. Designed as a universal app for smartphone and tablets on iOs and Android devices, the new Juventus Official App offered tons of new contents and functionalities, so that the fans had all the breaking news, statistics and championship standings right at their fingertips. As a result of this new design concept, the downloads and usage of the club's official app increased significantly on both, iOs and Android systems.

Objectives

Create a striking universal app that works on phones and tablets.

Bring Juventus closer to the public and foster a better interaction between the club and the fans.

Set the foundation for a modular framework that allows a faster app design and development process.

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01-home_L

Home — from left: menu, non-match home version, live match home version

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02-news_L-1

News — from left: news category overview, article detail, picture gallery detail

03-matchcenter01_L

Matchcenter — from left: live-ticker highlights, live-ticker all comments, match statistics

04-matchcenter02_L

From left: fixtures & results, matchcenter team lineup, league tables

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Matchcenter split view on tablet